Google, Facebook, Microsoft, Twitter joins the open source initiative, Data Transfer Project

Tech giants like Google, Facebook, Microsoft and Twitter announced that they will join the open source initiative called Data Transfer Project (DTP). Facing a harsh public analysis over data leaks among privacy concern, the social media giant has called up for the whole technology industry to come and help billions of users manage and transfer their data without any threat or privacy issues.     About Data Transfer Project: Data Transfer Project (DTP) is an open source, service-to-service data portability platform. It is a collaboration of organisations committed to building a common framework with open-source code that can connect any

Publicis Communications, a French Multinational Advertising and Public relations Company announces a new entertainment marketing arm in India

Publicis Communications has announced the launch of its new Entertainment Marketing arm, Publicis Entertainment in India. Publicis Groupe, also known as Publicis Communications is a French Multinational advertising and Public Relations Company. It is one of the oldest and largest marketing and communications companies in the world, by revenue. Publicis Entertainment arm was formally set up in June 2018. Publicis Entertainment executive director, India, Pranay Anthwal, will head the division and will report to Saurabh Varma, CEO of Publicis Communication, India. This arm will help all of Publicis Communications’ agencies (Publicis Worldwide, MSL Group, Leo Burnett India, Indigo Consulting, Prodigious

Google, Facebook ad: Digital advertising market could double to $435 billion by 2022

Research shows Google and Facebook grabbed one-fifth of global advertising spending last year. Online marketing has overtaken offline marketing and television to become the world’s largest advertising medium. Google is by far the biggest media owner and has attracted $105.65 billion in ad revenue in 2017. Following Google, Facebook has become the second biggest media owner and has made $39.94 billion in ad revenue in 2017. Both Tech giants are predicted to make $435 billion from digital advertising by 2022. Nowadays using data about a customer’s shopping habit is the best way to target customers. British vacuum cleaner maker Dyson,

Goodbye, Google Adwords! Popular Online Advertising service to be rebranded as Google Ads

Google Adwords is an online Advertising service developed by Google, where advertisers pay to display service offering, product listings, brief advertisements and video content within the Google ad network to the web user. Don’t worry, the platform is not going anywhere. It’s just getting a new name with some updates. What are the new updates? Along with the rebranding, Google Ads is coming with a new feature called Smart campaign. This feature will allow small firms to create their own social media campaigns and elaborate advertising through the use of automated targeting and machine learning. Additional updates include Advance bid

5 New trends in the marketing industry that smart firms should apply

Before finalizing your marketing strategy a firm should always see what’s new out there. Knowing about new trends and tools will never let you waste your time and money. As of now, marketing is the biggest factor in a company’s growth. Content helps advertiser connect with their customers and show your customers who you are. Here are some trends in marketing which will surely grab the attention of your audience on to your content: Five new trends in marketing Info-graphic Content You might have heard of this ancient proverb ‘A picture is worth a thousand words’, it still applies in

Facebook wins rights to broadcast live Premier League Games in Asia

Facebook, the social media giant has made an exclusive deal worth around £200mn for broadcasting live Premier League Games in Asia. By hiring Eurosport CEO Peter Hutton, Facebook had made it clear about its intention of entering into sports earlier this year. Facebook Inc. has come forth as a competitor to broadcast the premier league in Vietnam, Cambodia, Laos and Thailand. According to the Times, Facebook has beaten television networks Fox Sports Asia and Bein Sports in this bid and gain the rights to broadcast 380 Premier League matches each year till 2022. After Amazon, Facebook became the second internet

Flipkart launches a new ad platform, ‘Shopper Audience network’ in partnership with hotstar

E-commerce platform Flipkart has created a confederation with the streaming platform hotstar to launch a video ad platform named Shopper Audience network. Shopper Audience network will allow brands to connect with their customers via TrueIntent video ads on hotstar. TrueIntent video ads are the ads which occur before, during and/or after a video stream on the internet. By using this platform, brands can easily connect to the 150 million users of hotstar. Explaining about this partnership, Prakash Sikaria, Senior Director, who heads the company’s digital ads business of Flipkart, said, “Understanding our customers better than anyone else has always been

Amazon Launches 2-hour Grocery Delivery Service in Delhi & Mumbai

Amazon Now, the 2 hour grocery delivery service has been launched in Delhi and Mumbai after a very successful response in Bengaluru. Using Amazon Now, customers can order every day essentials like fruits, vegetables etc. The order will be delivered within 2 hours. The Amazon Now app can be downloaded from the Play Store here. “Amazon Now has witnessed an amazing uptake by customers in Bengaluru. The positive response prompted us to expand to Delhi and Mumbai, to be able to service our customers in these cities too and enable them to shop for their everyday essentials and get them

Facebook India’s revenue jumps to 43% at 177 Crore

With the increasing usage of Social Media and smartphones, Facebook India clocked revenue of 177 Crores in financial year 2016 as compared to 123 Crores in 2015, a rise of approximately 43%! In spite of low internet speeds and no internet availability in various parts of the country, India is the second largest market for Facebook after US. In the last one year, 28 million Indians have joined Facebook while it added Hindi and 11 other regional Indian languages on it’s platform. According to eMarketer, a research company from New York, digital marketing accounted for 12.6% of total ad spend in India.