Have you ever had a bad experience using an SEO agency? It seems like every entrepreneur has heard SEO bad stories or has one themselves.
Are they an SEO agency or a Digital agency?
An organization that offers numerous digital services more often than not doesn’t have practical experience in SEO. Numerous digital agencies begin off as website design organizations, then start extending their services to include Google Ads Management, Hosting, SEO and Graphic design.
The issue with this is that the staff they have working on Search Engine Optimization is normally somebody familiar with the service, however not a specialist. For a digital agency to scale, they will probably be utilizing junior staff, or off-shore teams, under the supervision of a division head.
For all these reasons, it’s better to work with an SEO specialist agency or an independent SEO consultant.
What is their real reputation?
Realizing what an organization’s real reputation is requires something beyond perceiving what number of positive client reviews they have. Surveys, or Testimonials, contained on an organization’s site are likely singled out. Surveys and reviews contained on Google Maps and other outsider reviews sites can also be unreliable.
In what way? There are bits of gossip about SEO organizations threatening clients with legitimate activity if negative reviews are not removed. Others may utilize more evil threats, for example, negative SEO.
To discover their real reputation, get in touch with some of their clients specifically. You’ll find out soon enough if the reviews are real or fake, and you may get significant hints from those clients.
What KPIs are they selling?
One of the greatest scams in “guaranteed SEO” pitches is persuading clients that they will rank for their very own brand name or some search phrase that no one searches for.
Ensure that the keywords they quote you for have enough month to month searches to make an ROI possible. Positioning for your own brand name is a joke, as Google normally does this in any case. Remember that after your site is ranked on page one for a search term, it’s only going to get a percentage of the month to month search volume – not all of it.