Here’s a guide to choosing the best content format for link building

Considering making a GIF or infographic as a way to attract links? Here’s a list of the advantages and disadvantages of various visual elements and their effectiveness at attracting links.


There are top four content formats used in link building:

  • GIF
  • Interactive
  • Long-form content

Let’s dive into each one.

  1. GIFs

GIFs have had a resurgence over the most recent couple of years, and as you’ll see from the chart above, GIFs do very well for us when it comes to content-driven link building. A GIF is an incredible centre ground between a static realistic and an interactive. You can accomplish some of the effects of an interactive yet without the development time.


  • Like static, it’s very simple to upload a GIF file to your client’s website, social pages or blog via the content management system – no complex embed codes or coding required.
  • A user doesn’t have to do anything to get your message, GIF will automatically “play” when it’s loaded.
  • You can nearly achieve the effect of interactive but without development resource, which spares a considerable measure of resource and time.


  • When pitching a GIF to a customer, you may face some underlying obstruction. Ideally, not too much, but rather it is anything but a strategy that is expected, so you should be set up to demonstrate a few examples of how well these can function.
  • Like a static piece, GIFs aren’t responsive of course, which implies that you either need to keep them very simple or make an alternate GIF which can be shown to clients on a mobile device.
  1. Interactive

One of the more well-known formats in recent years, interactive content is intended to step beyond static infographics, which are ordinary. An interactive content is basically a piece of content that allows the user to interact with it to uncover various perspectives on something. Interactive content can be puzzles or scientific calculator or something more complicated.


  • A client can drive into different parts of the content and find the data most relevant and useful to them.
  • From an effort point of view, you can target a bulk of different people because you can include data relevant to all of them.
  • Interactive components allow you to show various points on a subject and effectively give you the chance to add a lot of data.


  • You will need a developer to upload the interactive content for your clients. This can also slow things down if tasks are scheduled into a sprint cycle.
  • An interactive content will usually need a front-end developer, which will add cost to both project and time.
  1. Long-form content

Long-form content isn’t customarily thought of as “visual” when it comes to link building. Given its form, it does not have the visual effect and garishness of interactive pieces or an infographic. Long-form content has the capacity to get backlinks, and in-depth, relevant resources can also help to bring relevant traffic.


  • You can promote a long-form content over quite a while period, and you don’t need to bother with it to be a “major hit” to be effective.
  • You can cover an extensive variety of topics inside a long-form piece of content and include visuals when appropriate.


  • In Long-form content, you want that everybody will engage with the content quickly. But people tend to skim rather than read.

Long-form content can’t be inserted similarly that an interactive infographic or GIF can be. It takes work, which reduces its probability being reprinted.

Yash Mandlesha

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