The “Yes Bank Milkar Jitayenge” campaign was launched to cheer and support Team India during the Olympic Games, with Yes Bank proudly co-sponsoring the team. Kreative Professional played a pivotal role in this campaign by engaging with local communities. We approached individuals participating in morning and evening jogging, exercise, and other physical activities, encouraging them to record short video messages in support of Team India. This grassroots initiative successfully generated over 1,000 video wishes, creating a wave of positive energy and widespread support. The campaign provided Yes Bank with tremendous brand exposure, connecting the bank with people and boosting its association with national pride and unity.
YES BANK MILKAR JITAYENGE OLYMPIC CAMPAIGN
