The Yes Bank Halla Bol campaign was designed to increase current account openings by targeting local businesses. Kreative Professional, as the event management partner, developed a unique approach where a group of 20-25 individuals, starting from a Yes Bank branch, would march through local markets playing drums and announcing current account offers over a public address system. The team visited shop to shop, engaging business owners and customers, explaining the product benefits, and distributing giveaways. This dynamic campaign successfully generated over 10,000 leads, significantly boosting Yes Bank’s visibility and strengthening its presence among the business community.
YES BANK HALLA BOL CAMPAIGN
